Ideation
Pronunciation : I`de*a"tion
Part of Speech : n.
Definition : Defn: The faculty or capacity of the mind for forming ideas; the exercise of this capacity; the act of the mind by which objects of sense are apprehended and retained as objects of thought. The whole mass of residua which have been accumulated . . . all enter now into the process of ideation. J. D. Morell.
Source : Webster's Unabridged Dictionary, 1913